Send Intro Email When New Lead Is Created

Business Requirement:

When a new Lead is created, automatically send a personalized introductory email to the lead — welcoming them and introducing the company.

Why?

• Sales reps often forget to send intro emails
• Helps build instant trust
• Looks professional and saves time

Business Value:

• ✔ Builds trust instantly
• ✔ Saves time for sales reps
• ✔ Makes the company look professional

Used:

• Lead (Standard Object)
• Messaging.SingleEmailMessage (for sending emails)

Apex Trigger Code:

trigger SendWelcomeEmail on Lead (after insert) {
    List<Messaging.SingleEmailMessage> emails = new List<Messaging.SingleEmailMessage>();

    for (Lead l : Trigger.new) {
        if (l.Email != null) {
            Messaging.SingleEmailMessage mail = new Messaging.SingleEmailMessage();
            mail.setToAddresses(new String[] { l.Email });
            mail.setSubject('Thanks for contacting us, ' + l.FirstName);
            mail.setPlainTextBody('Hi ' + l.FirstName + ',\n\nThanks for showing interest in our services. Our team will get in touch with you shortly.\n\nRegards,\nSales Team');
            emails.add(mail);
        }
    }

    if (!emails.isEmpty()) {
        Messaging.sendEmail(emails);
    }
}

Example Email Sent:

Subject: Thanks for contacting us, Ritesh

Hi Ritesh,

Thanks for showing interest in our services. Our team will get in touch with you shortly.

Regards,  
Sales Team

Real-Time Use Cases:

• Real Estate: Auto-greet property inquiries
• Consulting: Welcome new client leads
• SaaS: Trial user greetings
• Finance: Investor form auto-response

Note:

• Ensure Email Deliverability is enabled (Setup → Email Deliverability)
• Use HTML Email Templates for better design

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